Our approach to AI-assisted visual content

At GRAVISK, we use a mix of human creativity, digital design tools and AI-assisted technology to develop selected visual concepts, campaign settings, mockups and model imagery.

AI is a creative production tool within our process. It supports the way we explore ideas and present our collections; it does not change our commitment to original design, clear product information and responsible communication.

Where a model, scene or audiovisual visual is AI-generated or substantially AI-manipulated, we aim to identify this clearly near the relevant content.

GRAVISK garments, graphic artworks, print placements and product specifications are real and are described in the relevant product details. Please refer to those details for information about the product you will receive.

We do not use AI imagery to imply that a real person, creator or public figure has endorsed, worn or participated in a GRAVISK campaign unless this has been explicitly disclosed and authorised.